The Best Practice Mission (BPM) Program connects participants directly with industry leaders in attracting and serving domestic and international visitors. You will see, experience and talk, peer-to-peer, about their successes and challenges.

BPMs offer a distinctive platform for industry learning and inspiration by stimulating new approaches around product ideas, customer service practices, innovative operational techniques, and partnership opportunities for the Atlantic tourism sector.

Since 1998, over 1500 participants from all over Atlantic Canada have experienced and learned from various Best Practice Missions to a range of locations across North America.